Classically beautiful curved TV from Samsung
Samsung's CES 2015 Keynote Speech
Samsung chose CES 2015 as the platform from which to unveil their new curved TV designed by the Fuseproject consultancy, which is headed up by famed Swiss designer Yves Béhar. According to Béhar himself, the new S9W has been designed to mimic a “Classical sculpture on a plinth,” and from the initial images, it would appear he's succeeded. The 82” curved screen is mounted on a striking, stainless-steel cube, with the TV itself resembling a more flexible (and horizontal) version of the great black monolith from 2001: A Space Odyssey.
The TV, which is the first project to come from a proposed long-term design partnership between Samsung and Fuseproject, is treated as more of a sculptural object than a conventional electronic device. Béhar said, “We have admired paintings displayed on walls for centuries, but an image on a curve instantly becomes a sculpture.” He believes their design “Gives an answer to a simple question: what is the best way to display a sculpture?” The screen itself is surprisingly svelte, with most of the technology stored inside the “Gallery-like plinth,” which the design consultancy has suggested could be made from a variety of “Unexpected” materials in the future.
The S9W is the first project to come from a proposed long-term design partnership between Samsung and Fuseproject
The plinth (which also acts as the device's sound system) is definitely the TVs USP, with a black gradient design at the top of the cube which, “Makes the frame look as though it floats over and fades into the plinth it sits on.” In fact, when the TV is switched on, the gradient rises to reveal inner lighting, making the device something of an interactive art installation. These features were examined onstage at Samsung's CES press conference, with Béhar himself on hand to explain the thought processes behind this peerlessly unique design.
Seagate give life to their logo
Seagate Invention – CES 2015
Data storage company Seagate unveiled their brand new “Living logo” at CES this year. Designed by the US consultancy Goodby Silverstein & Partners, the logo is built from a set of interchangeable images, which blend together to form the trademark Seagate swirl. Via a partnership with Getty Images, Seagate hope to tell an “Infinite number of visual stories,” with the animated logo concept, which it also hopes to license to other companies, including (reportedly) Amazon.
The idea is to underscore the company's connection to the concept of “Data,” with the thousands of images set to change in the future to relate to upcoming dates such as Valentine's Day and Albert Einstein's birthday. Scott Horn, vice president of Seagate, said they have “Designed a set of software that can take any stream of data in a standard way and display it graphically,” with the ability to zoom in and view the individual photos that make up the animated logo. Seagate chairman and creative officer Steve Luczo, adds that the logo reflects how they help “Businesses and consumers realise the full potential of living data.”
Seagate hope to tell an “Infinite number of visual stories,” with the animated logo concept
The logo is launching alongside a raft of new software and hardware for the company (including a 7mm thick, 500GB portable hard drive), and marks their biggest ever marketing spend. It could also mark the beginning of a complete rebrand. Luczo said they are “Refreshing the look and feel” of the company and are “Redefining relationships with consumers, businesses and partners.” He believes the living logo campaign will help reinforce their unique position in the marketplace, “Offering a wide variety of component technology, as well as complete solutions,” that give customers “Total flexibility in how they manage and access all of their content and data.”
